ISpyJasmine (BFA Thesis)
2026
Craft - Custom Typeface - Digital Manipulation - Systems Branding
Objective:
Answer the thesis question: “How can I use graphic design to satisfy the human need for connection and authenticity?”
Goal:
For people to experience my thesis and feel the humanity behind it. To combat the inescapeable digital fatigue, and offer tactile stimulation, with the craftedness opposing our fast-produced world. To connect with strangers who will get to know me by discovering the object on the shelf that describes me.
The Outcome:
A shelf filled with items that represent me, or tell a story of where I’ve been. Everything on the shelf is an item I designed and created, including designing and building the shelf itself.
What I did:
- Concepting
- Research
- Prototyping
- Graphic Design
- Print
- Layout
- Photo manipulation
- Type design
- Wordmark design
- Logo Design
- Branding
- Illustration
- Prop design
- Narrative storytelling
- Experiential design